PRESS RELEASE

1153-A Queen Street West, Unit 203

Toronto, ON M6J 1J4

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FOR IMMEDIATE RELEASE

De Luca Fine Art | Gallery presents

“Making Mince Meat Out of dArt Magazine ”

A one-man exhibition by Steve Rockwell

Toronto, June 23, 2011 – De Luca Fine Art | Gallery presents Steve Rockwell’s one-man exhibition “Making Mince Meat Out of dArt Magazine”. The show will run from July 7^th to July 30th, 2011.

The opening reception is on Thursday, July 7^th, 2011, from 6 p.m. to 10 p.m. at 1153-A Queen Street West, Unit 203, Toronto. Please R.S.V.P. to invite@delucafineart.com

We eat with our eyes as much as our stomachs. Food and visual art share a profound history throughout the ages. Ten years before launching dArt International Magazine, publisher Steve Rockwell served an actual sandwich as art at the Arnold Gottlieb Gallery in Toronto. Then as now, Steve exhibited collage works along with his food creation. James Chatto, then food critic with Toronto Life Magazine liked the collage works, but also deemed the edible offering a "first-rate sandwich" in his review in the gourmet section of Toronto Life. In this exhibition Steve Rockwell creates a subject for his collages that might be consumed by both eye and stomach. Here at De Luca Fine Art | Gallery, by making an art magazine the subject, Steve Rockwell links reading and eating, delivering a readers and eaters digest, if you will.

Last year the Steve Rockwell Sandwich celebrated its twenty-first birthday in an exhibition at the Fran Hill Gallery. Restaurant owner, Saeed Mohamed of BQM~the Burger Shoppe, went by to view and to sample. The results were positive, and Saeed was inspired to begin working on a new menu selection for his restaurants. Steve Rockwell, De Luca Fine Art | Gallery and BQM~the Burger Shoppe, are pleased to introduce the dArt Burger.

As part of this exhibition De Luca Fine Art | Gallery features for the first time two art short films produced by Steve Rockwell & Ben Marshall and directed by award winning director James Cooper.

The opening reception on July 7^th will be filmed as part of a short documentary about the making and unveiling of the dArt Burger.

De Luca Fine Art | Gallery, established in 2004, is located at 1153-A Queen Street West, in the heart of the Queen West Gallery District in Toronto and is dedicated to representing and introducing Italian and International Artists to Canadian audiences. In collaboration with select Italian Galleries, De Luca Fine Art | Gallery introduces established and emerging Canadian Artists to Europe. De Luca Fine Art | Gallery’s mandate is “representing a bridge” between Cultures.

For more information regarding this event and/or our services, consultation, and art rental program please visit www.delucafineart.com

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For media inquiries please contact:

Corrado De Luca

corrado@delucafineart.com

T: (1) 416-537-4699

Jes E. Sladojevic

marketing@delucafineart.com

T: (1) 416-537-4699



INTRODUCING

the Creation of "The dArt Burger"

A film by James Cooper
Much more to come.....


Steve Rockwell

July 7 – 30, 2011Opening Reception:

Thursday, July 7, 2011  
6 – 10 pm
de luca fine art | gallery
1153-A Queen Street West, Unit 203

Toronto, Ontario, Canada, M6J 1J4
R.S.V.P.to: invite@delucafineart.com • (1) 416-537-4699

After Party:

210 Ossington Ave. Toronto ON M6J 2Z9 PH 416.850.1919
Sun-Wed 12pm-11pm
Thu-Sat 12pm-12am

de luca fine art | gallery

Gallery Hours
Tuesday to Saturday 11:00 a.m. to 6:00 p.m.
by appointment or by chance

　

twitter.com/delucafineart • http://www.delucafineart.com/

BEHIND THE PHOTO SHOOT of

 The dArt Burger at  de luca fine art | gallery

Corrado De Luca and Steve Rockwell

  

Steve Rockwell





Saeed of BQM (Osslington), Corrado and Steve

 

Behind the shooting at De Luca Fine Art Gallery

James Cooper shooting

Steve RockwellJuly 7 – 30, 2011

Opening Reception:

Thursday, July 7, 2011  
6 – 10 pm

de luca fine art | gallery
1153-A Queen Street West, Unit 203

Toronto, Ontario, Canada,
M6J 1J4 • (1) 416-537-4699

R.S.V.P to: invite@delucafineart

After Party:

210 Ossington Ave. Toronto ON M6J 2Z9 PH 416.850.1919
Sun-Wed 12pm-11pm
Thu-Sat 12pm-12am

de luca fine art | gallery

Gallery Hours

Tuesday to Saturday 11:00 a.m. to 6:00 p.m.
by appointment or by chance
　

twitter.com/delucafineart • http://www.delucafineart.com/

dArt Magazine and BQM Introduces The dArt Burger

Making a Meal Out of a Cubist Still Life

Steve Rockwell

Steve Rockwell, The Steve Rockwell Sandwich, 1989.
Photo credit: Skip Dean. Courtesy of the artist.

 “There has been nothing new in art since 1915” was something that I blurted out to an art professor 21 years ago at a party. It turned out to be an awkward conversation stopper, and obviously untrue in terms of art history. I was only trying to get across that the seeds of most of the art that followed had already been sown by then. Personally, the notion has proven to be a nugget of nutrients when it came to panning ideas. Collage elements in a typical Cubist still life from the year 1912, not only banished illusionism, but made it possible to view the painting and its components as concrete objects. By serving an actual sandwich as art, as I first did in 1989, the object was consumed and ingested as well as viewed.
In a recent show, I embedded Dutch Panter cigar tins, clear Cuban cigar tubes, food lids, and a wine cork into mahogany supports. My focus had been various forms of human consumption, in this case eating, drinking, and smoking. Frequent subjects of early Cubist works were pipes, wine bottles, playing cards, and fragments of daily newspapers. A popular inclusion was the word “journal,” which could be variously sliced into “jour” and “jou,” day and play respectively in English. “Journal” and “jou” happens to be other Cubist elements that I have “actualized” in my work. The journal is dArt International magazine, which I released in Los Angeles in 1998, and continues to be served. “Jou” refers to Color Match Game, which was created in 1987 and continues to be played in tournaments across North America. One could say that the bulk of my work may be apprehended through reading, eating, and playing. 
www.steverockwellart.com
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d'Art International Magazine Launch in New York City

Corrado De Luca owner of De Luca Fine Art | Gallery attends the launch party of d'Art International Magazine's Fall 2010 Issue held at the Claire Oliver Gallery in Manhattan, New York, on November 10, 2010.

Its ground floor location at 513 W. 26th St. kicked off the event, and entertained a steady stream of critics, writers, collectors and artists. 

By the end of the evening, he was engaged in a fantastic conversation with an intellectually charged group of individuals. Great place to network.

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http://www.claireoliver.com/

http://www.dartmagazine.com/

Giovanni Cerri Article

The magazine can be purchased for $5 cdn plus postage from d'Art international magazine. The magazine circulates 4,800 copies.

d'Art Magazine can also be found at your local Art Galleries, Auction Houses, Art Buyers in Canada and the United States.

http://www.dartmagazine.com/

If you wish a copy of the Fall/Winter 2010 issue please send an email or visit our contact page on the website.

T: (1) 416-537-4699
contact@delucafineart.com

Gallery Hours
Tuesday to Saturday 11:00 am to 6:00 pm
or by appointment

While Supllies last.

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