Thursday, June 23, 2011

PRESS RELEASE

1153-A Queen Street West, Unit 203
Toronto, ON M6J 1J4

www.delucafineart.blogspot.com
www.delucafineart.com

FOR IMMEDIATE RELEASE


De Luca Fine Art | Gallery presents
Making Mince Meat Out of dArt Magazine
A one-man exhibition by Steve Rockwell

Toronto, June 23, 2011De Luca Fine Art | Gallery presents Steve Rockwell’s one-man exhibition Making Mince Meat Out of dArt Magazine”. The show will run from July 7th to July 30th, 2011.

The opening reception is on Thursday, July 7th, 2011, from 6 p.m. to 10 p.m. at 1153-A Queen Street West, Unit 203, Toronto. Please R.S.V.P. to invite@delucafineart.com

We eat with our eyes as much as our stomachs. Food and visual art share a profound history throughout the ages. Ten years before launching dArt International Magazine, publisher Steve Rockwell served an actual sandwich as art at the Arnold Gottlieb Gallery in Toronto. Then as now, Steve exhibited collage works along with his food creation. James Chatto, then food critic with Toronto Life Magazine liked the collage works, but also deemed the edible offering a "first-rate sandwich" in his review in the gourmet section of Toronto Life. In this exhibition Steve Rockwell creates a subject for his collages that might be consumed by both eye and stomach. Here at De Luca Fine Art | Gallery, by making an art magazine the subject, Steve Rockwell links reading and eating, delivering a readers and eaters digest, if you will.

Last year the Steve Rockwell Sandwich celebrated its twenty-first birthday in an exhibition at the Fran Hill Gallery. Restaurant owner, Saeed Mohamed of BQM~the Burger Shoppe, went by to view and to sample. The results were positive, and Saeed was inspired to begin working on a new menu selection for his restaurants. Steve Rockwell, De Luca Fine Art | Gallery and BQM~the Burger Shoppe, are pleased to introduce the dArt Burger.

As part of this exhibition De Luca Fine Art | Gallery features for the first time two art short films produced by Steve Rockwell & Ben Marshall and directed by award winning director James Cooper.

The opening reception on July 7th will be filmed as part of a short documentary about the making and unveiling of the dArt Burger.

De Luca Fine Art | Gallery, established in 2004, is located at 1153-A Queen Street West, in the heart of the Queen West Gallery District in Toronto and is dedicated to representing and introducing Italian and International Artists to Canadian audiences. In collaboration with select Italian Galleries, De Luca Fine Art | Gallery introduces established and emerging Canadian Artists to Europe. De Luca Fine Art | Gallery’s mandate is “representing a bridge” between Cultures.

For more information regarding this event and/or our services, consultation, and art rental program please visit www.delucafineart.com
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For media inquiries please contact:
Corrado De Luca
corrado@delucafineart.com
T: (1) 416-537-4699

Jes E. Sladojevic
marketing@delucafineart.com
T: (1) 416-537-4699


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